Earlier this week I wrote about the publicity around a new magazine called F.A.L.L. which stands for Fashion, Art, Literature, Lifestyle (www.fallmagazine.com). Well, they got their PR-engine running at max speed this week. Milou Verbeke, editor in chief, gave several interviews on national radio and a number of national newspapers wrote about the magazine as well. Yesterday the first issue was presented during the official launched in Amsterdam with a big party.
It has an editorial written by Milou and the photo that I toook of her a few weeks ago. With my name being mentioned this time! I think it’s very brave to start a new magazine business these days. Perhaps too much common sense prevents people from starting a new business. Perhaps it takes more guts than sense. Time will tell, but in the meantime I wish her and her colleagues all the success in the world.